Search Engine Optimization (SEO) is vital for running a successful website. It helps get your business in front of the widest possible audience. SEO is the method used to improve search engine rankings on Google, Yahoo, Bing, etc. Optimizing your website to drive targeted traffic from these search engines directly to your website is key. This is known as organic traffic (traffic that comes from the search engines that you don’t pay for).
Basically, Search Engine Optimization improves your website’s searchability and visibility.
People around the world are using search engines such as Google every day to find information, products, and services. As a result, it’s increasingly difficult to get your business or service in front of your target audience. Therefore, it’s important to invest in a good SEO strategy for your business or brand.
SEO takes time, and it’s not a once-off thing. It can also be complicated. It can take months of hard work for your efforts to pay off. Therefore, the sooner you get started, the better. Due to the constant updates, changes, and trends, it’s essential to re-evaluate and monitor changes in order to stay ahead of the competition.
There are many aspects to Search Engine Optimization. Technical, local, content, keyword research, and more. I work to improve your SEO using natural strategies. This means nothing that will run the risk of getting penalized by Google or the other search engines (which will negatively affect your rankings).
I help you define your goals for your website (increase visibility or brand awareness, rank on the first page of Google, increase sales, etc) and build an SEO strategy from that. Contact me today and let’s get your business found!
SEARCH ENGINE OPTIMIZATION PROCESS
The first phase involves researching your industry. The search terms your target market uses. What content they’ll find most useful, etc.
AUDIT / ANALYSIS
I’ll assess how your website measures up in several factors. What needs to be improved or done in order to maximize your results.
STRATEGY & IMPLEMENTATION
During this stage we’ll set up a strategy to improve your website’s search engine visibility and get it in front of your target market.
You’ll receive a monthly report on the progress and results of the SEO strategy, as well as continuous optimization.