There are many benefits to choosing WordPress to power your business website. In this article I’ll explain what WordPress is, discuss these benefits, and why I build websites using the WordPress platform.
What is WordPress?
WordPress is a content management system (CMS). What it essentially does is help us create, organize, and publish a website in a simpler and easier way. As of 2019, WordPress powers 34% of the internet.
It’s used by individuals, small, and even large businesses, around the world. Notable examples of this are: Microsoft, The Walt Disney Company, Mercedes-Benz, Sony Music, TechCrunch, Vogue, TED Blog, and more.
Need more incentive to use WordPress for your business website? Let’s get into the top benefits.
Benefits of WordPress For Business Websites
1. It’s Easy to Learn
WordPress is user-friendly. You don’t need to know HTML or how to code in order to keep your website up to date. While it does have a learning curve, you’ll get the hang of it quickly thanks to its WYSIWYG (What You See Is What You Get) interface.
2. Responsive & Mobile Friendly
In today’s online landscape, having a responsive and mobile friendly website isn’t an option but a requirement. Google is penalizing non-conforming sites by ranking them lower in the search results. And for good reason.
Most search traffic and internet usage over the last few years come from mobile devices. After all, our phones are with us almost permanently, providing a quick and convenient way to get online. With WordPress’s responsive web technology, you can make sure that your website looks good both on desktop and mobile.
3. Google Loves It
WordPress is SEO (Search Engine Optimization) friendly thanks to its CMS framework. This framework makes it ideal for indexing. The result is that search engines such as Google rank websites built on this platform higher in the search results.
In the words of Google’s well-known SEO expert: “WordPress automatically solves a ton of SEO issues… By using WordPress you’ve already taken the first big step. WordPress is a fantastic piece of software.”
4. Customization, Versatility & Updates
WordPress is the most customizable and popular CMS available. You can start from scratch or choose one of the many themes (free and premium) available. If you want a website for your business, and don’t have the time (or just not interested) to make your own, choose a website designer or developer that works with WordPress. The possibilities with this platform are endless.
Adding to this functionality is the ability to use plugins to further extend the customization. Best of all? You can post to or update your website on the go.
The WordPress platform is open source. This means that the code is open to the public. That’s a good thing. It means that any vulnerabilities can be picked up and fixed quickly. There’s a whole community of people working on security and every aspect of the CMS.
WordPress releases regular updates, which helps ensure that your website is as safe as possible. Just keep in mind though that there are additional steps you (and/or your website designer or developer) should take to further secure your website. You can read this Ultimate WordPress Security Guide for more information.
6. It’s Scalable and Flexible
WordPress is scalable and flexible, which means that you can have a small landing page or a website with hundreds of pages. Your website can grow with your business, adding pages and content as you go along.
Due to WordPress being so popular, most of the web services you use for your business (eg, analytics, newsletters, social media, etc) can be easily synced with your WordPress website.
You can also have multiple users assigned to different roles on your website, such as content writers (Author, Editor, Contributor), Administrator, and Subscriber.
7. Makes It Easy to Maintain A Blog & Improve SEO
One of the simplest ways to improve your SEO and rank higher in the search engines, is having and maintaining an active blog.
With the ability to add posts anywhere you have internet access, WordPress makes this easy. Even if your website was created by a designer/developer, you’ll be able to maintain your own blog without having to touch a line of code or the other elements of the website.
In conclusion, WordPress is ideal for business websites. It’s easy to learn with it’s “What You See Is What You Get” interface and makes it easy to maintain, update, and customize your site. With the benefits of its SEO, responsive technology, and security features, you can rest assured that your website is in good hands.
Do you want your own WordPress website for your business? Click on the button below and let’s get started!